安玲學記（180）——精讀碩士論文3.2A公司營運現狀（2）

2024-09-20教育

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今天小編為大家帶來「精讀碩士論文【軟體供應鏈中區域總代理營運策略改進——以A公司為例】的3.2A公司營運現狀（2）」。

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Share interest, spread happiness,

increase knowledge, and leave beautiful.

Dear, this is the LearingYard Academy!

Today, the editor brings the "3.2 operating status of company A (2) of the master's paper 'improvement of regional general agent operation strategy in software supply chain - taking company A as an example'".

Welcome to visit!

一、內容摘要（Content summary）

本期推文將從思維導圖、精讀內容、知識補充三個方面介紹精讀碩士論文【軟體供應鏈中區域總代理營運策略改進——以A公司為例】的A公司營運現狀（2）。

In this issue, the tweet will introduce the operating status of company A (2) of the master's paper "improvement of regional general agent operation strategy in software supply chain - taking company A as an example" from three aspects: mind map, detailed reading content, and additional knowledge supplementation.

二、思維導圖（Mind Mapping）

三、精讀內容（Detailed Reading Content）

上期推文，小編介紹了A公司的企業性質和相關優勢。本期推文，小編將帶來A公司與上遊供應商、下遊客戶的互動現狀。

In the last tweet, Xiaobian introduced the corporate nature and related advantages of Company A. In this issue of tweets, Xiaobian will bring the status quo of the interaction between Company A and upstream suppliers and downstream customers.

（一）A公司與上遊供應商互動現狀（Current situation of interaction between Company A and upstream suppliers）

A公司所處的軟體產業鏈上遊供應商類別有硬體裝置、作業系統、開發工具、中介軟體。目前，A公司產業鏈上遊硬體裝置代表企業包括聯想等，作業系統代表企業有麒麟等，開發工具代表企業包括微軟等，中介軟體代表企業包括東方通等。具體情況如下圖所示。

The upstream suppliers of the software industry chain in Company A include hardware equipment, operating systems, development tools and middleware. At present, the upstream hardware equipment of A company's industrial chain represents enterprises including Lenovo, the operating system represents enterprises such as Kirin, the development tools represent enterprises including Microsoft, and the middleware represents enterprises including Dongfangtong. The specific situation is shown in the figure below.

然後，作者描述了A公司軟體供應鏈中的上遊供應商分類及其代表企業，同時簡要區分了嵌入式軟體與非嵌入式軟體的概念。透過明確區分嵌入式軟體與非嵌入式軟體的概念，作者詳細列舉了A公司軟體供應鏈中各類上遊供應商的代表企業及其產品特點，為理解A公司軟體供應鏈的結構和運作提供了重要資訊。具體情況如下圖所示。

Then, the author describes the classification of upstream suppliers and their representative enterprises in the software supply chain of company A, and briefly distinguishes the concepts of embedded software and non-embedded software. By clearly distinguishing the concept of embedded software and non-embedded software, the author lists in detail the representative enterprises and product characteristics of various upstream suppliers in the software supply chain of company A, which provides important information for understanding the structure and operation of the software supply chain of Company A. The specific situation is shown in the figure below.

最後，作者對A公司的上遊供應商的互動進行了總結。盡管上遊供應商的業務涉及範圍廣泛，但整體數量較少，行業尚未達到充分競爭的狀態。這導致硬體產品和通用軟體產品的市場供應相對缺乏，客戶在選擇時面臨的選擇性較少。因此，A公司需要更加重視與上遊供應商之間的長期良好合作關系。

Finally, the author summarizes the interaction of A company's upstream suppliers. Despite the wide range of upstream suppliers, the overall number is small and the industry has not yet reached a state of full competition. This has resulted in a relative lack of market supply of hardware products and general software products, and customers face less choice when choosing. Therefore, Company A needs to pay more attention to the long-term good cooperative relationship with upstream suppliers.

（二）A公司與下遊客戶互動現狀（Current situation of interaction between Company A and downstream customers）

在該部份，作者介紹了A公司在其軟體供應鏈中與下遊客戶互動中面臨的主要問題和挑戰。

In this p, the author presents the main issues and challenges that Company A faces in interacting with downstream customers in its software supply chain.

首先，該公司應該明確軟體使用者的需求。選擇的軟體產品應能有效提高使用者的業務效率，降低營運成本，並增加經濟效益。同時，軟體使用者需要能夠準確選擇和使用符合其業務需求的軟體產品。為了達到這一點，使用者必須清楚了解自己所需的軟體功能及用途。

First, the company should identify the needs of software users. The selected software products should be able to effectively improve the user's business efficiency, reduce operating costs, and increase economic benefits. At the same time, software users need to be able to accurately select and use software products that meet their business needs. In order to achieve this, users must have a clear understanding of the functions and uses of the software they need.

然後，分析了該公司的市場跟進流程。主要是：客戶線索獲取、前期跟蹤與溝通、資訊處理、深入溝通、售前顧問介入。

Then, the market follow-up process of the company is analyzed. Mainly: customer lead acquisition, early tracking and communication, information processing, in-depth communication, pre-sales consultant intervention.

最後，描述了A公司的丟單情形，共有以下三種情況：功能匹配度低、需求解決方案不認可、報價超預算。該公司對軟體產品及服務的定價形式主要包括自行定價和傭金制。

Finally, the paper describes the situation of A company's lost order, there are three cases: low function matching, demand solution is not recognized, the price exceeds the budget. The company's pricing of software products and services mainly includes self-pricing and commission system.

不難看出，透過以上分析，該公司的業務流程存在一定問題，小編將會在下一期推文為大家進行分享。

It is not difficult to see that through the above analysis, there are some problems in the company's business process, which will be shared for everyone in the next tweet.

四、知識補充——中介軟體（Knowledge Supplement - Middleware）

中介軟體是一種軟體技術，它充當了應用程式和作業系統或網路之間的中介層。其主要作用是提供應用程式所需的各種功能，簡化系統的開發和管理過程。中介軟體使得不同的應用程式能夠有效地通訊、協調和共享數據，通常在分布式計算環境中扮演關鍵角色。

Middleware is a software technology that acts as an intermediary layer between an application and an operating system or network. Its main role is to provide various functions required by the application program and simplify the development and management process of the system. Middleware enables different applications to effectively communicate, coordinate, and share data, and often plays a key role in distributed computing environments.